2012 marks the dawn of a new era for Hip Hop all around the country. Sure people still love ignorant rappers as much as the labels love making money based on supposed shock value and diversity but if you really want to tap in the new blood fresh from the I.V. then look no further. Rap is a really hard sell for me but when I come across talent i really go with it guns blazing making this lookbook even more inspiring to produce.
For Spring, as you have seen in the previously posted lookbook video, we focused on NYCs real freshmen class with a few notable exceptions such as Danny Brown. We were able to shoot in most of NYCs boroughs illustrating the different backdrops and living arrangements of most born and raised artists. The best art will always be born from struggle and this is not the exception as I lightheartedly nick named this shoot “The Project Award Tour”.
Here is the official Мишка Spring 2012 Lookbook shot by Tara Chacon.
Featuring: Children Of The Night, Venus X, Left Leberra & the AREB Crew, Lakutis, Das Racist, Mr. Muthafuckin’ eXquire and the Peel Off Crew (Goldie Glo, Dallas Tha Kid, Heron, & DJ SicksentZ), Perrion, Danny Brown, Gita, DJ Shiftee, Party Supplies, Action Bronson.
… And for your eyes only, after the jump, a few out-takes from the shoot